Claude says:Casey McPherson's Austin outfit caught some commercial traction in the early 2010s with their radio-friendly alternative rock, and Bloom leans into polished melodrama — sweeping arrangements, strings, big hooks meant for adult alternative airplay. You grabbed this a year after it came out, in spring 2014, and burned through it in a single month: "Black Sky," "Crystal Colorado," the single "Sing Loud." It didn't stick beyond that brief window, but those few weeks were enough to wear down the best tracks.